It's In Our Hands To Make A Difference

In the words of Nelson Mandela, “It is in your hands”. Every individual has the power to make a difference, no matter how small it may seem.

46664 was Nelson Mandela’s prisoner number and is now an official, global HIV/AIDS awareness and prevention campaign, inspiring individual and collective action towards an AIDS-free world.

The 46664 Bangle is the official wrist bracelet in support of this campaign, making a difference in the lives of others through the manufacturing of these beautiful pieces of jewelry in South Africa. Wearing a copper bracelet may not seem like a significant gesture, but each 46664 Bangle generates income in South Africa for communities where it’s most needed. Wearing a 46664 Bangle also serves as a daily reminder of the difference one person can make in the lives of others.

At its core, the 46664 campaign is about bringing hope and inspiration to all affected by HIV/AIDS. 46664 also raises awareness about social responsibility issues such as poverty, lack of education, gender inequality, lack of access to health facilities and the denial of economic opportunities.

46664 uses the universal connecting power of music, sport, entertainment and celebrity to educate, engage and empower those infected and affected by HIV/AIDS, and draws upon an extensive global network of ambassadors and celebrities to raise funds for the many projects it supports.

The 46664 Bangle - it’s on your wrist, and it’s in your hands.