The Nelson Mandela Fundation plans to launch a clothing range in August to raise funds and promote Mandela's humanitarian legacy. Nelson Mandela Foundation CEO and 46664 board member, Achmat Dangor, said it could no longer depend on philanthropy to fund awareness-raising and projects like Nelson Mandela Day.
"46664 needs reliable and sustainable income streams, something we believe the 46664 apparel can significantly contribute to," he said.
"There's resistance to commercialisation of Mandela," he continued, however, "We will not use Madiba's image or name in any of our merchandise... we will use his legacy, what he stands for...we do not need to use his face," Dangor said. The only logos or slogans featured would be the number '46664' and the image of an outstretched hand - reminding pepole of the 46664 saying,"It's In Our Hands".
Like the 46664 Bangle project (the bracelet engraved with Nelson Mandela's hand and his prisoner number), when you buy 46664 clothing you are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability of 46664. As Achmat Dangor says, “You will also be empowering young people in communities out there and creating a platform for global change.”
Like the 46664 Bangle project (the bracelet engraved with Nelson Mandela's hand and his prisoner number), when you buy 46664 clothing you are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability of 46664. As Achmat Dangor says, “You will also be empowering young people in communities out there and creating a platform for global change.”
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